Small Business Brand Identity

Logo design and photography for a restaurant in New York’s Southern Tier.

  • When 1157 North opened its doors in 2016 serving quality American and Italian cuisine, it needed a logo and branding that would convey its quality ingredients and service.

  • Logo design and photography of Elmira, NY landmarks helped the restaurant demonstrate its quality food and service and its commitment to the community.

    The photos capture familiar sights in black and white: Elmira College’s architecture, Eldridge Park’s avifauna, the town’s historic gliders. Also featured: shots from the restaurant’s kitchen and a nod to hometown hero Mark Twain.

Logo Design

1157 North logo: red and white serif text on a black background
A brick building with a 1157 North sign.

Local Photography

Black and white photo of a building on the Elmira College campus reflected in a puddle.
Black and white photo of the side of a train car reading "Erie."
Black and white photo of a statue of a woman reaching skywards, with wings on her back.
Black and white photo of East Water Street in Elmira, with a bridge in the background.
Black and white photo of a building with "Glider Hangar" written on the side.
Black and white photo of a series of archways.
Black and white photo of a seagull.
Black and white photo of fog coming off of a forested hill.
Black and white photo of a collection of wine glasses.
Black and white photo of a collection of ladles, pots, and strainers.
Black and white photo looking up at kitchen cookware: plates, pots, spatulas, whisks, and spoons.
Black and white photo of an electric box with the image of Mark Twain painted on the side.
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